Floor Sensation's previous website ran on WordPress, with content that had not been updated in years, old shop pages from a WooCommerce catalogue and awkward URLs. It no longer reflected the business or helped sales.

Leads arrived by email and phone and were recorded by hand, so enquiries could be missed or entered twice, and there was no reliable way to see which campaigns or channels produced them. Most enquiries came from weddings, while the company wanted to grow corporate and B2B work, and it needed to serve clients in Portuguese, English, French and Spanish.

• Replace the outdated WordPress site with a fast, modern site that presents every service clearly
• Turn the website into the main source of qualified leads, for weddings and for corporate events
• Capture every enquiry in the CRM automatically, without duplicates or manual entry
• Show which campaigns and channels produce enquiries
• Serve clients in four languages

We rebuilt the site from scratch on Next.js, hosted on Vercel, with GitHub branch previews so every change could be reviewed before going live. The site presents each service across focused pages: home, portfolio, event-specific landing pages for weddings and corporate events, FAQ, about and legal.

The contact form is the core of the build. Each submission goes to a server-side function that creates the contact and the deal in Attio, sends a notification to the team and a confirmation to the prospect through Brevo, and records the campaign the visitor came from. The old WordPress and shop URLs were redirected to their new equivalents, so existing links and search rankings carried over.

• Server-side integrations only: the form posts to a serverless function that calls the CRM and email platform. No API keys ever reach the browser; all credentials live in Vercel environment variables.
• CRM deduplication: before creating a contact, the function searches Attio by email address and reuses an existing record, so returning prospects never become duplicates.
• Graceful failure: if the CRM write fails, the error is caught and included in the team notification email. The visitor still gets a normal confirmation, and no lead is lost.
• Silent anti-spam: a hidden honeypot field returns a normal response to bots, so they get no signal to adapt to.
• Attribution built in: UTM parameters are stored on landing and attached to every enquiry, so each lead shows the campaign that produced it.
• Four languages: Portuguese, English, French and Spanish, with dictionaries loaded on demand.
• Respects the visitor: follows the device's light or dark mode, built to WCAG 2.1 AA guidelines, and consent-first, with no analytics before cookie acceptance.

The new site launched in August 2026 as part of a four-site programme for Sensation Group. Since launch:

• Every website enquiry is created in Attio automatically, as a contact and a deal, with no manual entry
• Returning prospects are matched to their existing record instead of being duplicated
• The sales team is notified instantly, and every prospect receives a confirmation in their own language
• Each enquiry carries its campaign source, giving the team attribution for the first time
• The outdated WordPress site is retired, with its old URLs redirected

Floor Sensation has continued working with 42 District on growth and a further digital capability project.